HFC Fuels

Email Signature

Brand V2 · Three layouts — pick one, copy it, paste it into Outlook.

Diana: surname and job title still missing. The email address and mobile are real (pulled from HFC's own app support message and our contact list) — but nothing on file records a surname or title, so they are left out rather than guessed. Send them and it is a one-line change.

Pick a layout

Everything except the logo is live text — clickable, selectable, searchable.
Dark mode, honestly. The text looks after itself — Outlook.com, Outlook mobile and the Gmail app force-invert text and backgrounds, so the names and numbers flip to light automatically. The logo can't: swapping an image by colour scheme needs either a <style> block (which every signature editor strips) or the <picture> element — and caniemail puts <picture> at 24% support, unsupported in Apple Mail, Gmail and every version of Outlook. So there is no reliable automatic swap. Instead pick one logo that survives both: hit Inbox: dark above and cycle the logo. Transparent loses its wordmark on dark. White plate is seamless on a white inbox and reads as a deliberate white badge on a dark one — and it matches the white depot strip. That's the one I'd ship.
Split Recommended

Logo left, details right, divided by the brand rule. The most conventional and the most legible — safest default.

Stacked

Logo on top, one rule, two tight lines of detail. Narrowest footprint side-to-side, so it holds up best on phones.

HFC Fuels
Hardus Pretorius  ·  CEO
+27 82 926 3352  |  hardus@hfcfuels.co.za  |  hfcfuels.co.za
Compact

Just the Africa mark, name and a single line of contacts. Lightest of the three — good if they sign every reply.

HFC
Hardus Pretorius  ·  CEO
 
Split Recommended

Logo left, details right, divided by the brand rule. The most conventional and the most legible — safest default.

Stacked

Logo on top, one rule, two tight lines of detail. Narrowest footprint side-to-side, so it holds up best on phones.

Compact

Just the Africa mark, name and a single line of contacts. Lightest of the three — good if they sign every reply.

Add a strip optional

The live price strip updates itself. It points at one fixed address; when the CEF/DMPR statement lands each month we re-publish that file and every signature already sitting in everyone's Outlook shows the new figure. Nobody edits a signature, ever. Two honest caveats: it states the month's price movement — the figure CEF publishes and the one you already post — not a pump price, because the absolute R/L level isn't something we hold. And Gmail caches images on delivery, so a Gmail recipient sees the figure as at the moment you sent, which is the correct number for that email.
One thing to weigh up: Outlook on Windows doesn't animate GIFs at all — it renders frame 1 and stops, and that's a big share of who you're emailing. So every animated strip here is built so frame 1 is the finished artwork; the motion is a bonus wherever it does play (Outlook web, Apple Mail, Gmail, every phone). Nobody sees a broken half-frame.
Heads up on Rotator and Road: they show “Fueling Your Journey Across Africa”, which is already baked into the logo right above them — so the line appears twice. Sweep uses the wedge instead (“Every load. Every litre. Every border.”), the same line that closes your video reels, so it adds something rather than repeating.
Rotator

Cycles the tagline and the three wedge lines.

Road

Tagline holds still while a dashed road-line runs beneath it.

Sweep

The wedge line with an orange shine passing over it.

Live price strip Recommended

This month's diesel price move, straight off the CEF/DMPR statement. Re-publish price.json each month and every signature updates itself.

Depot network Recommended

200+ fuelling locations across five countries, with a light sweep flaring each real pin. Frame 1 is the finished map, so Outlook desktop still shows the network.

Rotator

Cycles the tagline and the three wedge lines.

Road

Tagline holds still while a dashed road-line runs beneath it.

Sweep

The wedge line with an orange shine passing over it.

Live price strip Recommended

This month's diesel price move, straight off the CEF/DMPR statement. Re-publish price.json each month and every signature updates itself.

Depot network Recommended

200+ fuelling locations across five countries, with a light sweep flaring each real pin. Frame 1 is the finished map, so Outlook desktop still shows the network.

How to install it

Outlook on the web / new Outlook
  1. Click Copy signature on the layout you want.
  2. Settings (gear, top right) → Mail → Compose and reply.
  3. Under Email signature, click + New signature and name it HFC.
  4. Click into the editing box and paste with Ctrl+V (Mac: ⌘V). Paste plainly — don't use Paste as plain text, that strips the formatting.
  5. Set it under Select default signatures for both New messages and Replies/forwards, then Save.
Outlook classic (Windows desktop)
  1. Click Copy signature on the layout you want.
  2. File → Options → Mail → Signatures…
  3. New, name it HFC, click into the Edit signature box, paste with Ctrl+V.
  4. Top right, set New messages and Replies/forwards to HFC. OK.
Outlook for Mac
  1. Click Copy signature on the layout you want.
  2. Outlook → Settings → Signatures, click +.
  3. Name it HFC, paste into the body with ⌘V, close the window to save.
  4. Set it as the default for the account under Choose default signature.

Rolling it out to the team

Because you're on Microsoft 365 you can push a signature to everyone at once with an Exchange transport rule (Purview → Mail flow → “Apply disclaimers”). Worth knowing the trade-off before you do: a transport rule stamps the signature after the message leaves Outlook, so staff never see it while composing, it lands at the very bottom of the whole thread rather than under the person's reply, and it can't be skipped on internal mail. For a team this size, pasting it per person gives a visibly better result.

Specification

Orange#FF491F
TypePoppins / Montserrat
(Arial fallback)
Logo440px asset @ 200px
retina-safe
Built forOutlook / Microsoft 365
light + dark mode